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New Frontier Communications is your trusted partner for business communication solutions. With over 50 years of combined experience, we specialize in business communication platforms and business expense management, ensuring your organization stays connected and within budget. Our team is committed to delivering a world-class experience, from contract negotiations with top carriers to ongoing support that eliminates unexpected overages. Trust us to streamline your communications, optimize costs, and keep your business competitive in today's marketplace.

Retention Marketing Strategy

It has been proven that attracting a new customer is 5 to 7 times more expensive than the cost of retaining an existing customer. At the same time, trying to re-engage (reactivate) is 20 times more expensive than the cost of retaining a currently served customer. Moreover, every relationship with a customer is perceived as a strategic resource from which a certain return (ROI) is expected.

The Ant Model in Sales

You've probably heard of the "Ant Model of Behaviour" or, more precisely, how it reflects on sales. 

The concept is that if a merchant allows their customers to change their path in another direction, they are irretrievably lost. This is a regularity if they find an alternative supplier, other things being equal in the market.