WTO

What Are Article Tags?

Tags are thematic keywords added by companies to the articles they publish in the catalog. They help organize content, improve discoverability, and group articles by topic.

📌 Key Features

  • 🔢 Up to 20 tags per article - Each article can include a maximum of 20 tags, selected by the publishing company;
  • 🆕 Custom and unique - Companies can create their own custom tags to reflect niche topics, products, or industry-specific terms;
  • 🚫 No duplicates allowed - Each tag in the system must be unique. Duplicate tags are not permitted to maintain clarity and consistency across the platform.

🔄 How Tags Work

  • Tags are added when creating or editing an article;
  • Each tag automatically generates its own page;
  • That page displays all articles associated with the tag;
  • Tags are clickable and function as topic filters.

💼 Promote Your Business Through Tag Pages

Companies have the option to purchase premium placement on specific tag pages, gaining valuable visibility.

What’s included in a promoted placement?

  • ✅ Clickable link to your company profile or website;
  • ✅ Top position on the tag page;
  • ✅ Highlighted with logo and short description;
  • ✅ Increased authority and recognition in the topic.

📈 Benefits of Using Tags

  • 🚀 Boost the visibility of your articles around specific topics;
  • 🧭 Help readers easily find related content;
  • 🔎 Improve search engine indexing – each tag page is SEO-friendly;
  • 🎯 Target the right audience with relevant content;
  • 🛍 Gain additional exposure through promoted tag listings.

📝 How to Add Tags to an Article

  • 1. Log in to your company profile;
  • 2. Create a new article or edit an existing one;
  • 3. In the “Tags” field, enter up to 20 keywords (new or existing);
  • 4. Avoid duplicates – the system will alert you if a tag already exists;
  • 5. Save and publish – tags will appear at the bottom of the article and link to the corresponding tag page.

💡 Tips for Effective Tagging

  • Use clear, specific, and relevant terms;
  • Avoid generic words like “news” or “service”;
  • Only create unique tags when truly necessary;
  • Always check for existing tags before creating a new one.

Advertisement