New Heartland Group

New Heartland Group is the country’s only marketing agency dedicated to connecting brands with the 60% of consumers who live in the New Heartland. We specialize in building connections by helping brands understand how core values in the New Heartland influence buying behaviors. Using these insights, we build programs to create engagement platforms built on the key New Heartland lifestyle touch points (music, food, fashion, sports, technology & outdoors). What is the New Heartland? It’s home to the largest and most diverse cultural segment in America (Midwest, Southwest and parts of the Southeast). Shared values, tightly-knit communities and deeply-connected families are a few of the important characteristics that define this loyal, passionate group. We offer a full portfolio of services focusing on brand strategy, branded entertainment, content creation, and digital/social strategy. Through proprietary tools such as our research and market Immersion, we develop culturally relevant insights and strategies to c