Effct

What separates outstanding digital campaigns that win elections from campaigns that flop online? Since 2016 Effct has helped numerous political campaigns use digital media to win elections. Imagine your campaign racking up millions of meaningful impressions on social media. Imagine voters turning out in droves to support your candidate or initiative. Imagine winning on election night when you lost previously. How would that feel? That’s what most campaign managers want. But very few know how to achieve. Over the years, we’ve noticed trends as to why campaigns keep failing. And we’ve distilled them into three points. 1. Campaign managers don’t have a clear message. 2. The campaign isn’t using state-of-the-art voter targeting. 3. The campaign is not creating outstanding content, differentiated for each group of voters it wants to reach. The truth is you can win your political campaign through an outstanding strategy. We’ve seen clients use the right fundamentals to turn a losing campaign one year into a winning