Good Growth

We use science to put the customer at the heart of decision-making for the world's most successful brands Good Growth was founded in 2011 when two business leaders, Chris Bones and James Hammersley, saw an opportunity to adopt a different way of thinking as to how to deliver exceptional commercial results online. This approach, explored in their 2014 book for business leaders, ‘Leading Digital Strategy’, argued that the biggest challenge in e-commerce was not technology, but the organisation. They developed the first trademarked business process that made businesses adjust to customer needs, rather than forcing customers to conform to the needs of the business. Their latest book, ‘Optimizing Digital Strategy’, written with Good Growth Managing Director Dr Nick Shaw, takes this core process and extends it into digital marketing and loyalty. It introduces new frameworks for understanding digital success illustrated by case studies from leading brands Good Growth has advised. They have built a team that harnesse