MAGNA Global

Magna Australia is the centralised IPG Mediabrands resource that develops intelligence, investment, and innovation strategies for agency teams and clients across the Mediabrands group. We utilise our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. Worldwide, Magna has 16 offices worldwide and manages more than $37 billion in clients’ media investments. The Australia business is headed by Managing Director Lucy Formosa-Morgan.