Studio M

Toronto based boutique creative agency Studio M (founded in 2004) has always punched above their weight class. They have consistently delivered impactful work for a range of top brands including WestJet, Under Armour, Telus, Weber, Quaker and Tostitos. They have been recognized with the most prestigious industry awards both in Canada and internationally for their work, including two Cannes Lions. From this industry recognition bestowed on the agency, a theme has emerged: their impact on their clients’ bottom line. In 2019, at each of Strategy, Atomics and the CMAs, the shop took home hardware in the ROI (Return on Investment) category. Their impressive output as a company was recognized with a place on the shortlist of Strategy Magazine’s “Small Agency of the Year.” So what’s the secret sauce? How does an independent boutique agency earn the trust of large clients, continue to attract new business and win major industry awards, competing against much larger local and global agencies? One key part of their suc