The Copy Haus

Online marketing is broken. Well … it wasn’t ever really whole to begin with. Because from the dawn of Al Gore’s Internet, there have been people trying to figure out how to monetize the World Wide Web. It’s digital colonization at its finest. And while consumers have gotten savvier and have learned to navigate — bob and weave — the sales messaging they’re shown (literally) every few seconds, the reality is: marketers have gotten more insidious. Today, marketers rely on psychological manipulation to get you to do what they want you to do: To fork over your hard-earned cash. They raise your cortisol levels (deadline timers and scarcity marketing). They play on your fears (heightening anxious feelings). They take away your agency of making an informed decision by exploiting your vulnerabilities. And they do this with copy. Messaging — what you say, how you say it, and to whom — is the most powerful tool in the marketer’s toolkit. And for decades, many have used this immense power to fuel their money grab. We th