Added Value

Added Value, www.added-value.com, provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. We help solve clients' central marketing questions about market, equity, positioning, innovation and communications. Many clients are Fortune 500 companies, such as AT&T, Microsoft, Ford, HSBC, Allianz, and P&G, but we work with start-ups and challenger brands too. Our company has 23 offices in 14 countries, yet our experience spreads across 150 markets worldwide and across all industry sectors. Added Value operates under the business names Added Value, Icon Added Value, Oracle Added Value, Added Value Cheskin, Added Value Saffron Hill and AV-Stratosfera. Added Value Cheskin is based in Silicon Valley and has particular expertise in Intercultural work and the Technology sector. Added Value is now one of the largest operations within WPP's Kantar division www.kantar.com, a wholly-owned subsidiary of WPP plc. WPP is the world leader in marketing communication