Ideon Agency

Ideon is a leading brand consultancy, based in New York City. Founded in 2008, Ideon shifts brands from “What” to “Why” by dramatically transforming client businesses from a me-too transactional “What you make” relationships to a game-changing “Why you exist” engagement proposition that powers up preference and loyalty. Most brands are “What” brands or commodities. “Why” brands enhance life and take customers along for the ride. “Why” branding works hard to hyperscale business, driving qualified leads, sales and ROI. In short, we help clients play in an exclusive “category of one” and exponentially increase the selling power of their brands. We shift brands from “What” to “Why” by aligning strategy, functionality, design and technology around a tight “Why” brand platform. The result is results: Reinforced client loyalty and engaged prospects, who become not just customers but advocates for client brands. Ideon works in all sectors, including Technology, Finance, Education, Beauty, Retail and Nonprofit. Welcom