Kaizen Creative Partnership

We help B2C and B2B companies discover their brand position and brand attributes. Then we help them apply that knowledge to marketing channels for efficient, scalable growth. Among other tools, we utilize brand planning, creative development, customer acquisition strategy, social influence & PR, direct marketing & CRM, and user experience design. Kaizen Creative Partnership was founded by Creative Director, Barry Enderwick and Brand guy Gary Kenji McMath. Barry started at Netflix just three years after launch, in 2001. And helped take the startup from under a few hundred thousand US subscribers to over 23 million subscribers globally. Since leaving Netflix, Barry has been advising several startups on acquisition, UX, UI and social media integration. Gary started at Netflix in 2005 and helped grow Netflix from a few million US subscribers to over 33 million subscribers globally. Prior to that he was at AT&T Wireless where he went from managing a region of less than one hundred thousand customers to running bra