brand rudder | strategy and marketing

BrandRudder and HealthRudder (health + wellness specific) advise executives in companies without large marketing teams on turning brand positioning vaguery, audience confusion, digital marketing overwhelm, and demand gen chaos into clarity, control, and growth. We also help them find the marketers they need right now to keep growing. It's possible, frustrating, and common to put big investments and precious resources into marketing only to navigate a poor customer experience and arrive at the wrong place. Reaching your commercial destiny requires purpose, intent, and strategy to direct marketing dollars and resources. Not steering your brand can be just as bad as accelerating it in the wrong direction. Whatever your investment level, we recommend pointing every effort in the same direction. To make that happen, we help you build rudders. We work together with you to design commercial and brand strategy, targeting, positioning, go-to-market, and integrated, KPI-driven digital marketing plans. We guide recruiti