Mad Icarus Media

"We are only limited by the sky if we refuse to build a ladder to the sun."​ The story of Icarus is one of triumph over self-imposed mediocrities and the occasional madness needed to see beyond your limitations. Icarus did not fly in the middle, no, he soared toward the sun. Mediocrity Is A Trickster Most businesses choose to fly in the middle where they believe the risk of failure is negligible. But in reality, the greatest risk a company can take is to cruise safely in the middle and expect to stay there. To surpass competitors, businesses must be willing to adapt to their target market’s needs and take the calculated yet creative risks needed to reach the sun. We challenge companies to change the way they think about themselves because change is powerful and if done right, will be insanely profitable. How We Do It Our success and our clients’ success rely on an ecosystem of creativity, analytical strategies, tactics and, of course, a bit of hubris. We roll like this: 1. Strategy before everything 2. Histor