North Star Place Branding + Marketing

One of the most neglected responsibilities of community governments and leaders is the job of building a reputation that is fair, honest and powerful. Whether leading a small town or a world power, leaders owe it to their individual and institutional constituents to dig out the “competitive identity” of their region. This identity comes from the history, the culture, the geography and the society of the place – as such, it should be an accurate reflection of the genius and the will of the people. A brand is not created; it is discovered within the spirit of a place. North Star’s Community BrandPrint process does just that. Using qualitative and quantitative research tools, we achieve a focused snapshot of a community’s values, assets and priorities, which can then be articulated as its “brand.” Brands uncovered in this manner are endorsed and absorbed by their communities due to their fundamental truth. Because of this, they are exceedingly useful to community leaders in furthering the economic, political and