Paula's Choice Singapore

Paula’s Choice Singapore is a skincare and beauty retailer offering evidence-led formulas for concerns such as breakouts, clogged pores, uneven tone, dryness, sensitivity and visible signs of ageing. The brand was founded by Paula Begoun in 1995 with a commitment to replacing beauty hype with reliable research and transparent ingredient information. Customers can explore fragrance-free, cruelty-free cleansers, exfoliants, treatments, moisturizers, sunscreens and body care through the Singapore website and selected retail partners.