Acceleration

We’re a global network of consultants, data scientists, technologists, and practitioners. As part of WPP and operated by GroupM, we help brands modernize, by building seamless connections between data, technology and media strategy, in a privacy first world. For more than 20 years we've been trusted partners to Google, consulting with clients to unlock the value of their technology investment and transform their media performance. As part of GroupM, we work across operating companies as embedded modernization and growth specialists. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very be