The Whitening Co

We’re The Whitening Co aka your smile’s new best friend. Born in Auckland in 2018, we set out to make teeth whitening less scary, more luxurious, and way more effective. Our studios in Eden Terrace and Takapuna look more like a spa than a dental office, and our team is here to make you feel at home while getting your glow on. We also make sleek, science-backed at-home kits that bring pro-level results to your bathroom shelf. Think peroxide-powered pens, LED lights, and a whole lot of shine. Oh—and we’re not just about good looks. We give 10% of every online sale to dental outreach work in Fiji. So when you smile, someone else gets to smile too. Simple, safe, and seriously effective—that’s how we do teeth whitening.