Branding Strategy Insider

Branding Strategy Insider serves 50,000+ senior-level marketers, CMO’s and business decision makers daily and is distributed by partners such as the Washington Post, Wall Street Journal, Google News and Forbes. Branding Strategy Insider is the leading resource for thought leadership in brand strategy and brand management. Since 2006 we have been helping marketing oriented leaders and professionals build strong brands. We strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management. We feature the thought leadership of Jack Trout, Seth Godin, Malcolm Gladwell, Mark Ritson, Peter Drucker, Kevin Roberts, Geoffrey Colon, Chris Wren, Hilton Barbour, Paul Friederichsen, Martin Roll, Walker Smith, Carmen Simon, Jerome Conlon, Martin Lindstrom, Al Ries, Emmanuel Probst, John Sculley, Derrick Daye and others. A recent partnership with the Harvard Busi