Naushad Parpia: Mastering the Shift from Tech Consulting to Clean CPG

Operating out of New York City, serial entrepreneur Naushad Parpia has achieved something rare: reaching the top of the enterprise technology world before successfully pivoting to disrupt the consumer wellness industry. His journey proves that strong leadership and operational rigor translate perfectly across any sector.

The Foundation of Naushad Parpia: From Tech Leadership to Inc. 5000

Naushad’s entrepreneurial drive started early, launching his first e-commerce venture at age 14. After earning a degree in Finance and Information Systems from the University of Virginia in 2011, he applied his strategic mindset to the competitive NYC tech scene.

He founded Plative, a digital transformation consultancy, eventually serving as Chairman. By prioritizing a highly collaborative, people-first corporate culture, he led Plative to immense success. Under his guidance, the firm earned a spot on the prestigious Inc. 5000 list of America's fastest-growing private companies for five consecutive years.

How Naushad Parpia and Earthside Farms Champion Clean Nutrition

Despite his tech success, Naushad’s passion for longevity science and functional nutrition pulled him in a new direction. He noticed a major flaw in the consumer packaged goods (CPG) market: legacy brands were still pushing convenient snacks loaded with refined sugars and artificial additives.

To solve this, he pivoted to the wellness space in February 2022. As Founder and CEO, he launched Earthside Farms to challenge the status quo of the snack aisle. The brand offers nutrient-dense alternatives, like low-sugar candied nuts and premium dried fruits. For Naushad Parpia and Earthside Farms, clean-label transparency and ethical sourcing are non-negotiable. By partnering with verified growers, the brand supports sustainable agriculture while delivering truly healthy snacks to modern consumers.

The Daily Habits That Keep Naushad Parpia Grounded

Transitioning between two vastly different industries requires intense mental agility. Naushad protects his energy through strict daily routines driven by a "growth mindset."

His mornings begin intentionally with an educational podcast or autobiography. To keep moving despite a heavily booked executive schedule, he frequently takes his business calls while walking on a treadmill. His personal life reflects his business values; he follows a strict plant-forward diet aligned with his focus on healthspan and animal welfare. Outside of work, he is a global foodie who enjoys Ethiopian and Vietnamese cuisines, listens to a mix of music from Keane to Bad Bunny, and recharges by the ocean in San Juan, Puerto Rico.

A Vision for Meaningful Global Impact

For Naushad Parpia, entrepreneurship is a powerful platform to drive lasting global change. Beyond the commercial expansion of Earthside Farms, his ultimate vision is to establish a philanthropic foundation. By focusing his resources on environmental sustainability, climate change, and animal welfare, he aims to ensure his success in business translates into a profoundly positive impact on the planet.