Avidan Strategies

We are are a marketing-consulting firm, specializing in optimizing client-agency relationships. Our competencies include managing the process of agency selection (creative, media, digital, etc.), developing compensation strategies, agency performance evaluation, and roster optimization. Avidan Strategies was founded by Avi Dan, who served on the Boards of Saatchi & Saatchi and Euro RSCG. A 30-years agency veteran who managed flagship global brands at Y&R and Publicis, he was also Managing Partner of WPP's Berlin Cameron, twice named "Agency of the Year". A Harvard Business School case study about i him and his team became one of the most popular cases at HBS. Avi is a frequent contributor to Advertising Age and, and he was invited to join the faculty of the ANA School of Marketing, where he teaches a global marketing course.