How to Improve Organic Search Clicks (CTR) on Google?

IntroductionOrganic clicks is the ratio at which users click on your site URL in the organic search engine listings on search engines like Google, Bing, Yahoo etc. It is a display of the performance of your site on the way of attracting users without advertisement expenses. The larger your organic clicks are, the larger number of people are accessing your web page organically.  The maximization of such clicks is often translated into the greatest use of titles, descriptions and copy that are in line with the searches of the users.

Learning Organic Search CTR

Organic Search CTR ( Click-Through rate) is the percentage of individuals who will actually click on your link on the Google search results. The larger CTR, the more interesting and appealing content you have. According to BrightEdge, The average CTR for large web pages is approximately 3.17% across all industries. CTR should also be learned and improved in order to keep ahead of the competition.

The Significant Facts which define the Organic Search

The initial move towards measuring the degree to which you can increase your organic search CTR is by looking at what the users are doing by clicking on one of your links to a webpage in Google. Some of those indicators are extremely critical regarding the clicks and appropriate interpretation of these indicators would lead to the skyrocketing of the web traffic. The disintegration of the most critical ones is provided in the following list:

1. Crafting Strong Title Tags

The user views the most search results and the title tag should thus be optimized. The title should be catchy, less lengthy and to the point as it will attract more clicks. More likely, the users will be striking titles which obviously reveal what they will be getting as well as the use of actionable words.

Tips for Effective Titles: 

• To Boost, Improve and Discover use the Action Words.
• It is best to include common, emotional, power and uncommon words, to make the title more appealing i.e. easy tips to optimize your SEO.
• Make sure that your headline is user friendly and includes all the pertinent key words.
• Not only are the optimized titles maximizing the average CTR, but it is also helping you to gain more presence in the search in the long term. 

2. Strategies to Meta Description

Meta Descriptions are small sentences that provide a summary of your page on your search engine. The intelligent meta description methods will be effective, hence, your listing will be featured and additional clicks might be obtained.

Meta Descriptions Tips:

• The call to action with the help of such phrases as Learn more now, or Get your free guide.
• Prioritize writing natural, readable content for people and follow the Keywords.
• Make sure that the description reflects the page content.
• When meta description is developed appropriately, it can directly influence the CTR whereby a user will be impressed that the site is what he is searching.   

3. Rich Snippets

This snippets app has been introduced to ensure that your contents that have been posted are published in an appealing format by the search engines which can lead to up to 30%. clicks.

Use Rich Snippets:

• Scout Schema with Structured Data Markup
• Add product schema, review schema, frequently asked questions schema or event schema.
• Snippets and rich snippets will assist your page to look visually attractive in turn raising your average (CTR) and can be implemented in building more qualified traffic.