B2B Marketing: marketplace insights and analytics, marketing planning and communication, getting the best of cross-functional collaboration across industries and channels Innovation Strategy: establish the right process for ideation, prototyping, testing, positioning, and go-to-market implementation that will enable you to harness your organization's capabilities and maximize value in the marketplace Analytics and Data Visualization: Accessing the data, selecting the right metrics, and setting decision criteria are crucial, and providing a way to communicate those Key Performance Indicators (KPIs) through dashboards helps to gain alignment