Waverider Communications

Are you an Advertiser? Maybe you’re a Marketer. Could you be a Seller? Or are you a Brand? If you provide a product or service to anyone for compensation, the answer to all of the above is a resounding, “YES!” The lines are blurred as never before. TV, Radio, Print, Social Media, Mobile, Old Media, New Media, Middle Aged Media. What is a business to do? First, take a deep breath. Things are never as confusing as they seem. Whether you are selling cutting edge tech solutions online or Bronto Burgers to Fred Flintstone at the Bedrock Drive-In the goal is the same: You have something to sell and need someone to buy it. It’s that simple. You need to find the right people to buy from you, the right way to reach them at the right time with the right message or you won’t sell anything. And that’s a bad thing. In the not too distant past it was relatively easy to find a way to convey your message. The local paper, local radio station, direct mail, yellow pages or a billboard. Then all Hell broke loose. Cable TV, the