Soda Social

'Once again, Madison and the team at Soda Social delivered top-notch community management during a key business period, representing the brand exactly as asked'​ - Ben Hyde-Hart, Fever-Tree The social media landscape is evolving, and 1 in 5 customers now use social media to contact a company. Expectations are high, with 80% of people expecting a response within 24 hours, and 30% expecting a reply within an hour. Most companies think they’re doing this really well, with 80% reporting that they deliver ‘superior customer service’. But in reality, only 32% of people who use social media to complain are happy with how quickly the business responded. Agencies and brands are moving away from having inhouse community managers – financially, it doesn’t make sense. And those that do, will typically work 9-5, Monday to Friday. That time frame only covers 22% of hours in which your customers could be engaging with you – this means you could be missing out on 78% of customer queries, problems, and engagement. That’s wher