iytro

HOW IYTRO WAS BORN After having immersed ourselves in the technology ecosystem for several years, we noticed that a number of startups share a common pain. They had serious difficulties ideating and launching the right marketing strategies following their first/second fundraising. During the first year after a Seed or a Series A round, the primary objective of the founding team is to find product/market. To respond to this issue, the startups’ priority is to focus on Tech/Product and Sales recruitment, and consequently, they de-prioritize investments in marketing. In our experience we think this is the an strategy wrought with peril. A startup is unable to survive in a competitive market without marketing. WHY DO YOU NEED A CMO RIGHT AFTER YOUR FUNDRAISING? - To set yourself a part from competitors by building a strong brand, remain consistently visible in the market, and position your products and services in the right manner. - To educate the market on your company, your team, your investors, your culture.