AMMA Marketing

Since launching AMMA marketing in 2009, I have established direct sales and sale enablement for organizations, hitting sales goals while simplifying and shortening sales cycles. Using website design, CRMs, PPC advertising, SEO, and marketing automation, I develop a sustainable sales enablement process that trains businesses how to continuously generate qualified leads through integrated marketing. * Shortened sales cycle for telemedicine testing kits by 50% for Physician 360 * Developed marketing plan and redesigned website, increasing donor contributions 25% for James Jay Dudley Luce Foundation * Improved inbound website conversions 55% for TR Digital Media * Directed a team that developed a data visualization and analytics tool integrating pricing data from international supermarket chains; tool used in retail audit to increase customer subscription rate 30% * Negotiated high revenue deals and surpassed quotas as an Account Executive for Rewards Network from 2017 – 2019