Leapfrog Strategy Consulting

Domain of interest: Semiotic thinking and brand strategy solutions We are strongly committed to Semiotics, the discipline that studies signs, symbols, and narratives for their embedded meaning in culture. In addition, we work with research partners for conventional qualitative and quantitative research, and with design and creative partners for design solutions. We provide both Semiotic research and brand solutions in the areas of brand identity, rebranding, repositioning, packaging, customer experience, growth strategy and innovation. DESCRIPTION We apply Semiotic analysis to help clients understand with greater clarity that which is hidden in plain sight. The Semiotic Eye reveals the big picture within which the client’s category, brand, pack or product are embedded. This clarity enables the structuring of intuition and provides direction for recoding, reframing or re-semiotisation, all in order to activate change. Semiotic thinking also recognises that reading consumers’ minds isn’t always a straightforwar