JHG Media started as a partnership of three friends who first met while attending kindergarten in Silver Spring, Maryland. Through years of work in various business ventures and promotional efforts, in a frustrating succession of hiring and firing search engine optimization (SEO) experts, Online marketers, and other so-called experts, the three partners took it upon themselves to optimize and market their own websites. Over time, they developed techniques that work. The procedures used by JHG Media are not “smoke and mirrors.” These are tried and true ways of controlling a business’ online reputation and brand.