Thinktank Social

A broken leg in 2008 (playing rugby) was the tipping point for Thinktank Social’s founder, Sam Mutimer, when she became aware of the true power of social media and how it plays a role in branding and business as a whole. Not one to rest on her laurels and wait for an opportunity to come knocking, Sam decided to make the most out of the injury time-out, posting her injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online. Unsurprisingly, Sam’s video went viral and received over 27,000 views in a matter of weeks. Watching the volume of enquiries flood through justified the value of great content and solid network connections for brands on social platforms to Sam… and an idea was formed. Upon her return to Australia and becoming actively involved in social media marketing via digital marketing agencies, Sam launched her own company, Thinktank Social, as a ‘niche’ social media agency – one of Australia’s very first. #peoplefirst