Digital Initiatives

Digital Initiatives, LLC is a PE-backed startup. The main mission is to create and develop new websites aimed at price aggregation and lead generation for industries that are either fragmented or haven't yet embraced the digital space. Under the umbrella of the PE group, there have been several companies that have had success in the online space, which is why the startup, Digital Initiatives, was created. The other mission of Digital Initiatives is to support the online marketing efforts of the existing companies. This puts us in a unique position as we have the excitement and culture of a startup, but also have the security in that we are supporting already existing and established businesses. We're a group that likes to have fun and keeps things loose while knocking things out. We embrace the fail fast concept and try to quickly build prototypes and models to continually steer us int he right direction. We know we're not going to be 100% right all the time, and with each failure and success, we're gaining e