WGG Consulting

Incredible marketing campaigns achieve the perfect balance between qualitative creativity and data-driven decision making. That’s what drives profitable growth, and that’s what I’m an expert in. I help companies grow through better marketing, with a specialization in paid digital ads, which means lots of A/B testing & data analytics paired with creative strategy. The want-got gap - WGG - is the gap between what you've got and what you want. That gap is usually not enough customers, not enough learning, not enough revenue, or all three. I close that gap for my clients. My B2C clients have included a wearable baby blanket, braided rugs, multiple clothing brands, artisan knives, ice cream, and more. My B2B clients have included a drop shipping service, a coworking space, a product photo editing app, a music production company, and multiple SaaS products including a major chatbot software company and a conference room booking platform. I drive results - high ROI, low CPA (or CPL for some of the B2B clients). Dail