Genuine Partner Consulting

GPC is run by a former agent and tenured music brand partnerships and strategy executive who has held a variety of roles as a key contributor and credible advisor - From negotiating deals and developing strategies and creative concepts for artists and brands of varying size and scope, to advising on brand development/positioning and celebrity licensing. With a background in brand partnerships, artist representation, contract negotiation, film and television production, and balancing the diverse needs and goals of the brand, agency, and artist alike, a clear need for a genuine and transparent 360-style approach became apparent. In support of this, GPC provides clients a wide service offering, and with a vast network of genuine relationships and a strong reputation for being a true partner... GPC is an invaluable extension of your team.