SMS Research Advisors

SMS Research Advisors, a global market research firm, was founded in 1989 with the goal of providing mid-size to large organizations “Voice of the Customer (VOC)” insights. SMS offers a wide array of VOC solution services which include customer satisfaction/ loyalty, customer value, competitive differentiation/intelligence, customer experience mapping, new product/service solutions and research implementation advisory services. To create true success for our clients, we practice a “partner” business model. We delve deeply into your businesses, making sure we all agree on the specific objectives. We then work with you to determine the best approach, develop a budget and present our proposal. Once the research is complete, we will present our insights and recommendations –recommendations you can act upon. Our services are also available on an on-demand basis, with SMS working as an extension of your research arm. We can assist with the design, data collection, analysis, reporting, everything right down to the f