New Business Strategies

For many CEOs and Boards, marketing is equally mission-critical as it is frustratingly confusing. For CMOs, CROs and VPs, marketing is caught between delivering predictable revenue and navigating evolving customer expectations with a plethora of unproven engagement practices. Everyone wants the same outcome – revenue growth, customer loyalty, brand reach and market credibility. Disrupting these outcomes are the very challenges New Business Strategies solves: High marketing turnover, skill gaps, campaigns that don’t convert, sales/marketing misalignment, churn, media communication strategy that falls flat, or lack of resources with proven track records to quickly deliver measurable results. We help clients across the full life-cycle of marketing from developing an actionable understanding of customer expectations to defining strategy and driving pipeline, stories in key media outlets, and a brand that resonates with influencers to developing playbooks that keep sales and marketing aligned to providing short te