VITAmarketing

What is purposeful marketing? It is a collaborative approach in defining your marketing objectives, segmenting your target audience and unifying your messaging with the goal of building meaningful business relationships and networking opportunity. In a competitive space, we need to ask ourselves some difficult questions: - Does your current LinkedIn profile clearly define how your product or service can solve your potential client’s needs? - Are you building a community and engaging with the right audiences on LinkedIn?​ - Is your content relevant and valuable to your audience and does it inform, educate and entertain? ​ - Are you attracting the right leads that convert through messaging that speaks directly to your decision-makers? Marketing is not a one-sizes fits all approach—customisation and personalisation play an extensive part in our strategy development. Understanding that the optimal customer experience has changed, customers and employers are looking for authenticity over perfection, convenience ov