The Root Group

The Root Group's founder, Bryce Root, has personally orchestrated the marketing programs for the largest shopping, dining & entertainment destinations in both Santa Cruz and Monterey Counties and has now packaged those services for California's San Francisco + Monterey Bay Area business communities. The Root Group specializes in providing the “Complete Marketing Package” for small to medium-sized businesses, ranging from retail and tourism destinations to residential services and local eateries. Bryce and his specialists immerse themselves in each partner’s business to construct easily executable strategies that are completely customized to drive sales, traffic and overall brand exposure. Whether it’s creating a strategic marketing program from scratch, taking the social media plunge, or reaching out to the Hispanic customer, The Root Group is your one-stop destination for business success. · Customized Marketing Plan Development · Marketing Communications Plans · Branding & Consumer Experience Strategy · Str