Ad | Optics

Ad | Optics was founded in 2017 by Ken Fakler and Tom Gibney. With over 50 years of combined experience working with large scale businesses within the advertising and media industry, it’s safe to say that we’ve seen, managed and audited our fair share of campaigns. If you’re like many of the hundreds of companies we’ve worked with over the years, I’m sure you too can relate to the following challenges. Whether you’re a CMO, CFO, CAE, or CEO working for a large multinational, there are a couple of things that you want to be sure of when you're investing in advertising. These include: 👉 Transparency within your media/ad spend; 👉 Cost savings/recovery opportunities; 👉 Process Improvements; and 👉 Optimizing the contracts with your agency relationships. This is where Ad | Optics comes into play. We help you get all the facts! We’re independent and objective. Unlike many accounting and consulting firms, we do not own or operate any media or advertising agencies. Without the bureaucracy and administrative burden