The Email Realist

My name is Andrew Kordek and I started The @ REAList as a resource of truth and pragmatism for email marketers around the world. This site does not exist to sell you a product or a service, but rather provides a realistic look at email marketing that vendors won’t or can’t tell you because they have to stick to the “message” or “strategy” of their organization. I have been in email marketing for 20 years. I have seen it and done it all. I have worked on the client side running some of the largest and most complex email programs in the world and also served as the Co-Founder and Chief Strategist at the world’s largest email agency. I have since “pre-tired” from the agency and client-side life to pursue other interests. One of my interests is email marketing. I think about it a lot and I have always wanted a place to share my ideas and musings without restriction of an editor or an overseer of my content. . There are several things you can count on regarding the content on this site: A no-nonsense look at the e