Spirit+Spirit (Spirit and Spirit)

Development of brand repositioning strategy, luxury strategy and cultural strategy Brands that jump on technology and creative collaborations without strategic vision resemble a monkey playing darts. Creative solutions should always be at the service of strategy and short term creative executions have to be aligned with long term brand trajectory. Just another ‘colab’ is not going to save you. Clients: Ruinart, Macallan, Azulik, Coty, Farfetch, Ferragamo, Sberbank, Evian Resorts, Perrier-Jouët, Lunu...