Aimee's Stories

With content marketing today, the goal is to inspire feelings of emotional attachment and connection to a brand. Innately, we are drawn to the Wonderous and Mysterious and this content is not readily available, and brands are not clear on how to tie it to their messaging. • As marketers, we must engage with content that moves our people, inspires them and ultimately leads to true brand attachment. Content should be non-sales-y but still tie to a core why, mission and product or service suite. • One of the best tools for content marketing is Instagram Stories; they are a force to be reckoned with. With the platform continuing to see massive growth, Instagram is focused on ensuring the Stories user experience is top quality. It is possible to create beautiful Instagram Stories thanks to the filters, effects, typographies and music features within the application. • Getting high quality, on-brand video in the “Stories Vertical Format” remains a challenge. Aimee's Stories is the first to offer “stock” vertical vi