Illumirai,

“The world we have created is a product of our thinking. If we want to change the world, we have to change our thinking.” — Albert Einstein We are past the tipping point of understanding that businesses that are more environmentally and socially responsible have a higher likelihood of survival and success. Consumers and stakeholders are demanding that businesses take a more holistic view of what their role is in the world today, and properly account for the unintended consequences that their operations have on the environment and people. Consumers are demanding more transparency from businesses, and are closely scrutinizing every move brands and corporations make. In this context, incorporating sustainability into businesses' DNA is critical for them to survive and thrive today and into the future. At the same time, it is vital to develop communication and messaging that does not come off as tone deaf or simply as virtue signaling. We help businesses reassess their business model and help them become more sus