BIAS

I’m Paul Sullivan, ex-financial services, combined management consultant and digital marketing expert. I’ve won a few awards along the way to support that claim too! It’s taken some time to truly identify why you should work with me and in turn with BIAS. For me, BIAS is a culture, it’s a way of life that transcends delivery, outputs and business relationships. It’s a belief that we can help companies and brands truly deliver on the triple bottom line, people, planet and profit. So many agencies talk about values, results and culture but they are mostly focused on profitability. However, there is a way of gaining profitatbility, that is delivered upon culture, accountability, strategy and results. Unlike other agency businesses, BIAS is company born of a merger of businesses that work in different ways. In 2017, I combined PS Consulting, a semi-traditional management consultancy firm with Paul Sullivan Marketing (previously Modedaweb), an inbound marketing and web design agency business. After it became appar