Caccioppoli-Anderson,

Caccioppoli-Anderson, LLC is known for designing strategic and tactical marketing plans that fit within your company environment bringing out your unique style, quality and personality. Marketing and branding campaigns are a significant and vital part of the public relations profession that needs to be carried out with meticulous planning. It is essential to understand the importance of a complete and thorough comprehensive marketing & branding campaign. Short cuts and cherry picking what you think you need will not achieve a successful campaign. Depending on your budget, taking short cuts to save money ends up costing you more money in the long run. The strategy in a marketing & branding campaign is often confused with the tactics. However, the strategy is the foundation on which a tactical program is built. It is the theory that will move you from where your current situation is now to where you want it to be. The strategy is usually the overlying mechanism of a campaign from which the tactics are deployed