Fiksu

BidMind, a self-serve platform for marketing on CTV, launched by Fiksu, a renowned, cross-environment programmatic platform. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. BidMind is: -Measurable & Transparent. As CTV inventory isn’t heavily regulated, measurability is a core concern for some advertisers. With BidMind’s advanced reporting, brands are aware of how well their campaigns are performing across CTV, mobile and desktop. - Fraud-Free. Fiksu’s in-house anti-fraud shield in combination with its partner Pixalate guarantees fraud-free supply chains from trusted content providers. BidMind analyzes myriad devices cross-platform identifying insecure sources. - Brand Safe. It is crucial for advertisers to be sure t