ID Lab

Welcome! Thank you for taking the time to get to know a little more about us. You must have heard something great about us from someone you trust. We get that quite a bit. Let us know who they are so we can send them a much-appreciated thank you! We're assuming the first things you want to know are "Who is ID?"​ and "What do we do?"​ To answer both of your questions: We're a business strategy and marketing agency dedicated to clients in regulated markets. We meld strategy and creative customer engagement with behavioral science and data to overcome modern marketing challenges within the constraints of regulated markets. We're known for bringing new ways of engaging customers, finding new revenue sources and maximizing energy resource management for utilities and those that support them. We're a woman-owned business (yes we qualify as a WBENC, WBE, WOSB business) headquartered in San Francisco with teams across the US, and offices in Portland and Detroit. There's a lot more to get to know about us so email us