Banik

Like a lot of firms, we pride ourselves on being a “full-service” agency. And we’ll list the range of stuff we can do for you: media planning, creative, public relations, social media, and so on. You’re probably interested in some or all of these as part of your marketing strategy. But in truth, all our services really boil down to just one service. Honesty. It’s more than a word, and we’re not just talking about our sense of integrity. If you hire us, more than anything else you’re hiring us for our experience, our thinking, our qualified opinions - our objectivity. If we’re going to help you get where you want to go, we have to tell you what we think is realistic. We have to tell you where your brand should and shouldn’t be. We’re not earning our pay if we don’t challenge your preconceptions, encourage you to try new things, or even make you a little uneasy once in a while. If we can’t convince you to do things differently, we probably can’t convince your audience to do things differently either. You don’t