Dream On Branding & Marketing

The most powerful phrase in business... "it’s not what you sell - it’s who you are”. Understand this, build your company’s marketing and branding strategy around it, and you will have the foundation for a very successful business. People want to buy from a purpose-driven company - one that understands what they value, what they represent, and what they stand for. These heart and soul concepts are the true worth of a company, even more than the product or service that is actually being sold. The difference between being good and being great is finding “the soul of your company” - this is your purpose, why you decided to create your business in the first place. At some point you were driven by something meaningful; you saw how you could make a difference, and you set out to “change the world” through this vision. Occasionally, a company will only need to be reminded of its purpose. Often, however, the need is much greater than that. Typically, what's needed is a process of discovery - finding and understanding