Cultivize

Cultivize was founded to solve a fundamental need that every problem businesses has: a process for nurturing and converting prospective buyers to customers. All B2B and D2C businesses have at least one thing in common, do you know what it is? They spend money to generate prospective buyers. They do this using a variety of methods from digital marketing, print advertising, direct mail, billboards, radio, TV, social media and so on. In many cases, all this money is spent without being able to attribute earned or lost revenue to each marketing/lead-gen effort. As a result, leads leak out of the funnel and marketing dollars are burned. We came to understand this is because a lot of businesses don’t have a succinct process and technology platform in place to nurture and educate their prospects through their buying journey. It’s a known fact that it’s far more cost-effective to nurture your current pipeline than to spend money on capturing new leads. Over the last 10 years, marketing automation and CRM platforms ha