Middlegame Marketing Sciences

Middlegame comes from the part of a chess match where you still have most of your pieces and you are simultaneously planning and acting out both your attack and defense strategies. You have many alternatives for all of your next moves, but each needs to be aligned with what you did last and what you will do next. At the same time, you need to think through all of these choices in the context of what the player on the other side of the board is doing. Their actions are shaping your strategy as much as you are. True to our brand, our goal is to offer clients the confidence required to make the next move by significantly reducing uncertainty in their decision. We use analytics to identify the choices that you have and then explain the implications of each option before you are forced to actually commit your precious resources. Our approach to scenario-planning differs from other marketing analytics providers by addressing the expected outcome for every SKU (your portfolio and your competitors) in every channel.