Major Tom

Creating Gravity Brands. Building a brand today takes more than trying to secure a positioning in the minds of consumers with a shock n’ awe campaign of interruptive broadcast advertising. Today’s brand builders understand that their brand’s positioning needs to work a hell of a lot harder. It should inform a brand idea which will produce the rocket fuel to power a competitor-beating customer experience. And when it all comes together, it’s a thing a beauty. The brand appears to have a magnetic, almost magical, attraction. It effortlessly attracts attention, interest, customers, loyalty and advocacy; it appears to have gravity. We’ve combined the traditional discipline of brand design with the progressive discipline of customer experience design, resulting in a team that can create gravity brands by identifying when, where and how to weave relevancy, trust and distinctiveness across the customer experience. * Discover - Understand what drives customers emotionally and rationally across the customer journey *